According to The Washington Post, Mark Zuckerberg, Facebook’s CEO, officially declared the Facebook Company to be known as Meta on Thursday, October 28th, during the company’s annual hardware event. This is all in a strategic move to shift commercial attention to its budding Virtual Reality, VR (it is a simulated experience that can be similar to or completely different from the real world). Virtual Reality typically incorporate auditory and audio feedback, but may also allow other types of sensory and force feedback through haptic technology (any technology that can create an experience of touch by applying forces, vibrations or motions to the users). And also, Augmented Reality, AR ( is an enhanced version of the real physical world that is achieved through the use of digital virtual element, sound or other sensory stimuli delivered via technology; it is a growing trend among companies involved in mobile computing and business applications in particular) systems, amid the company’s latest and greatest social media crisis.
Virtual Reality is the new social media frontier.
The ‘Meta’ of Mark Zuckerberg focuses on Virtual Reality connectivity.
The news came at the company’s annual hardware showcase, which usually focused on virtual items such as Portal video devices and Oculus headgear. Zuckerberg, on the other hand, had a different plan for Thursday. “Meta” is a Greek term that means “beyond,” and the Big Tech CEO thinks it is a fitting moniker given the company focus on virtual and augmented reality. At the Connect event, Zuckerberg and his Facebook colleagues detailed their ideas for a connected “people-first” internet, which will shift the focus away from traditional social media and toward more innovative media such as Augmented Reality and Virtual Reality.
We can already communicate with one another through modern social media platforms, but the demos at Thursday’s Connect event hinted to a future where seamless connectivity between Oculus VR devices and the Messenger app works like it has never worked before. As of this writing, none of Facebook’s apps, including Instagram and Messenger, have altered their names or made any public indication of the brand’s massive pivot. However, as soon as these modifications become apparent, we will update.
There are no indications that existing social media platforms or digital architecture would be phased out.
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Meanwhile, there is plenty to talk about when it comes to Mark Zuckerberg’s Facebook and its upcoming pivot. This decision was not taken lightly because Facebook is well-known around the world. But, in the aftermath of many privacy scandals, the longest website outage in a decade, and Facebook’s plans to expand into Virtual Reality (VR) and Augmented Reality (AR), it is not as strange as it appears. Meta can now get right into Virtual Reality and Augmented Reality without appearing to be two separate organisations by altering its name. When contemplating whether or not to conduct a brand pivot of this scope and extent, Facebook had this issue in mind.
Facebook (or Meta) has indicated that it has no plans to abandon its two social networking networks, messaging services, or Facebook Reality Labs, an Augmented Reality company. And it is unlikely that it will, given that these services — particularly social networking websites and messaging apps — have become an integral part of the modern web’s digital infrastructure, for better or worse.
